Stop what you’re doing, open Chrome, and navigate to the Lighthouse tool — you’re going to need it

Neon Google sign
Photo by Mitchell Luo on Unsplash.

Google announced back in May 2020 that “core vitals” would soon be a search ranking signal. This means that websites with good core vitals have the potential to rank above those that don’t.

If you manage a website and are SEO-aware, then I’m sure you have spent an incredible amount…


Spoiler: It wasn’t easy (or cheap), there’s also a bit about cheese

A social media “like” bible made into a neon sign
Photo by Prateek Katyal on Unsplash

I had been running a local listing website for two years starting way back in 2009. I was hooked on Twitter and had amassed a fairly decent following of about 2,000 people, which I was pretty smug about.

However, the winds of change began to blow and Facebook started to…


Some aren’t what you think

Photo by Nubelson Fernandes on Unsplash.

Having been a web developer for over ten years, I’ve worked with my fair share of developers, all with different personalities, skills, and expertise.

But there have always been some traits that have stood out to me, and when I hold interviews to recruit developers, there are certain phrases and…


How do you like yours? I like mine to taste like tea.

Photo by Thought Catalog on Unsplash

Taking a leaf out of George Orwell’s book, I felt compelled to share my method of making the best brew, every time.

A lot of people have their favourite brand, but most of the time, a lot of…


And by adding 16 million customers worldwide during the pandemic, did it really need to?

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I’ve had Netflix for a long time, way before it was cool, and certainly when it had more ‘none Netflix original’ content. As it rose to market prominence I hailed it as the beginning of…


And why my need to solve problems guided me back.

Photo by Joshua Earle on Unsplash

Any developer worth their salt will tell you that web development is stressful, but what you’ll rarely hear is when it becomes too much. The world of a programmer is seemingly littered with more fails than wins, but it’s how you cope with those fails that define you. …


How many times can you refresh the stats page before it’s considered a problem?

Photo by Arnel Hasanovic on Unsplash

The government had just put my local area into complete lockdown, and before this life had felt almost normal; we could still hang out with friends, go to a restaurant; it was good to escape the four walls of my kitchen. …


That you can learn in 10 minutes.

Photo by Danial RiCaRoS on Unsplash

Having worked in a few different companies over my career, some marketing agencies, some software houses, I’ve picked up a few habits along the way that have made me a better developer.

1. Write reusable code

Nothing makes me happier than when I have to update someone else’s code to find out it’s written…


It’s an elegant solution to a problem that will naturally arise as we slowly make the switch to all-electric.

Photo by Andrew Roberts on Unsplash

As I own a detached garden, I have to walk out my front door, up some steps, along with another neighbour's garden, and up some more steps to reach the wondrous green of my very own patch of land — there is a reason for this preamble so bear with…

Stuart Costen

Writing about Programming and Marketing. Join my new publication The Digital — https://medium.com/the-digital

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