Why Netflix’s Price Increase Couldn’t Have Come at a Worse Time
And by adding 16 million customers worldwide during the pandemic, did it really need to?
I’ve had Netflix for a long time, way before it was cool, and certainly when it had more ‘none Netflix original’ content. As it rose to market prominence I hailed it as the beginning of the end for Sky TV’s dominance of anything that wasn’t ‘terrestrial’. Sky charge obscene amount of money to watch sports, movies and standard TV and still show you ads to boot. So, it was refreshing that you could get a good selection of films and TV for £7.49 a month — ad-free.
‘Who needs Sky?’ I thought.
And so it was done, Sky was out, and Netflix was in, happy days ensued and binging Orange is the New Black, ad-free, was heaven sent.
Skip forward five years, and Netflix is now one of many must-have streaming services along with Amazon Prime, Disney+, AppleTV and others, that are starting to muscle in — there’s plenty more in America I am sure.
Once online ventures shared a streaming service’s catalogue; now they’re quickly beginning to silo themselves to their own platform as this is where they can make the most return on their product, and this is happening more and more and more. Which makes sense, why would you not use the route that will bring you the most…
